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Are You Following The Right Web Analytics Data Governance Strategy?

Every growth-oriented company must ask this crucial question before implementing a digital analytics program! Data governance should be a quintessential part of any digital analytics strategy.  To have...

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Our Implementation Stages

We ensure that every single implementation we do is fully documented down to every change that was applied to each requirement using our very own platform TagPipes, which seamlessly does most of the...

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10 Reasons Your Website Needs Google Tag Manager

Data is the lifeblood of the digital marketing industry. Understanding how people communicate or interact with your business or site is critical, whether you run a personal website, a small business...

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43 Google Tags Manager Terms And What They Mean.

Google Tag Manager, popularly called GTM, is a free tool that makes it simple to collect valuable information about visitors to your website. You can use GTM in conjunction with Google Analytics to...

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Google Tag Manager Vs. Google Analytics: Understanding The Difference

Google Analytics and Google Tag Manager are two of the top tools available to digital marketers. And just like with any other digital marketing tool, it can be overwhelming to know what each tool does...

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How To Use Google Tag Manager For Ecommerce

Nothing beats Google Tag Manager when it comes to eCommerce tracking (GTM). It’s a robust tool that lets you add and update tracking tags without having to change the code of your website. GTM helps...

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Benefits Of Google Tag Manager For Ecommerce

Today’s technology market is booming with new tools that allow anyone to tap into the power of coding without learning the process’s subtleties. Such technologies boost creativity, increase...

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